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Printing and export

PNG, SVG or PDF: which export to use

Use SVG or PDF for anything that will be printed — they are vector, so they stay sharp at any size. Use PNG for screens. A PNG scaled up for a poster is the most common cause of a blurry, unreadable code.

Steps

  1. Export SVG or PDF for print, and hand that file to the printer rather than a screenshot.
  2. Export PNG for email, social, slides and anything that stays on a display.
  3. Never enlarge a PNG to fill a print size — resample it from the vector instead.
  4. Send the printer the vector even when they ask for “an image”; they can rasterise it correctly, you cannot un-blur a PNG.

How to check it worked

Zoom the file to 800%. Vector edges stay crisp; a raster export goes soft, and that softness is what the printing press will reproduce.

What usually goes wrong

  • A PNG stretched to poster size.
  • A screenshot of the preview sent to the printer.
  • A PDF placed at the wrong scale in the layout.
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