MOSAQO GUIDE
How to Measure QR Code Campaign Performance
A scan is an intermediate action, not the business outcome. Useful QR analytics combines the physical placement, redirect data and the conversion that happens on the destination.
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What this changes in practice
Practical guidance
A clear decision framework for real placements.
Print checklist
Verify artwork before production.
Create a QR code
Apply the guidance in Mosaqo.
01
Begin with a decision
Define what the data should change: which poster stays, where the call to action improves or which location gets more budget.
02
Use the right metrics
Total scans show interaction volume, unique scans estimate audience and destination conversion shows what happened after the redirect.
03
Separate placements
Create a distinct QR and UTM set for each placement, location or creative. Name records so the physical context is obvious.
04
Avoid false conclusions
More scans may reflect more foot traffic rather than a better creative. Compare equivalent periods and include exposure where possible.
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