Where to Place a Feedback QR Code: 4 Options Compared

Choose the moment before the surface

A placement should answer three questions: has the experience happened, is the subject of the rating clear, and can the customer scan without interrupting another task? Ask after the interaction, not at an entrance or before handover.

Match the campaign to the intended outcome: private feedback, a direct public review or an honest combined journey. Combined mode must not branch according to score; every respondent retains access to the public-review action.

• Receipt: immediate purchase or checkout
• Table: dining or in-venue service
• Counter: service, payment or collection
• Packaging: delivery, product condition or unboxing

Receipt: specific and timely, but easy to ignore

A receipt works for checkout, purchase or visit feedback after payment. It is tied to a completed transaction, cheap to distribute and naturally timed, but its print area is small and it may be folded or discarded quickly.

Use a short CTA such as “Rate today’s checkout”. Keep the code away from cut lines, folds, dense text and degraded thermal-printer zones, then scan-test a real receipt rather than a PDF preview.

Table: time to respond, but avoid competing QR codes

A table works for restaurant, café, hospitality or venue feedback after the relevant service moment. It offers more dwell time, but a feedback code can be confused with menu, ordering or payment QR codes.

Separate the feedback prompt visually and semantically: “Rate today’s service” instead of a generic scan instruction. A bill folder or post-service card usually creates a clearer moment than a permanent prompt shown before the meal.

Counter and pickup point: visible, but the window is short

A counter suits completed service, checkout or click-and-collect handover. Place the prompt after the task is finished and outside the queue’s movement path.

Counter signage needs a larger code, strong contrast and concise copy because customers may be standing or carrying bags. Separate checkout from collection even in the same location: their questions and operational owners differ. Never ask staff to show the prompt only to visibly satisfied customers.

Packaging: strong context for delivery and unboxing

Packaging works for delivery quality, fulfilment accuracy, product condition, setup or unboxing. Define what is being rated so delivery dissatisfaction is not merged with product feedback.

An inside insert asks at unboxing; an external label may be seen earlier and capture another moment. Avoid seams, curved surfaces, glossy glare, corners and areas likely to crease or tear. A dynamic placement lets the form change without replacing long-lived packaging.

Make the copy and physical design fit the context

State the outcome beside the code: “Rate your pickup”, “Tell us about today’s visit” or “How did your delivery arrive?” “Scan me” explains the action but not the subject or value.

Preserve contrast and quiet zone, choose size for the real scan distance, and prefer a flat non-reflective surface. Test the final material under expected lighting with several phones. A screen preview does not validate a thermal receipt, glossy table card or curved package.

Give every placement its own code and compare the funnel

Create the campaign first, then add separate receipt, table, counter and package placements inside it. More scans can reflect greater traffic rather than a better prompt, so compare volume and conversion together.

Recognise test scans before evaluating the launch. A click to Google, Trustpilot or another external destination shows intent to continue; it is not evidence that the platform published a review.

• View rate = hosted views divided by scans
• Start rate = feedback starts divided by hosted views
• Completion rate = submissions divided by starts
• Review click rate = outbound clicks divided by eligible hosted views